User Acquisition Manager

Pikpok - Wellington City
new offer (03/08/2020)

job description

We?re PikPok, New Zealand?s longest standing game developer, and we make great game
Experiences. Over the years, we?ve built lots of games for all sorts of platforms, most recently titles
Like Rival Stars Horse Racing and Into the Dead 2 on Android and iOS. Our teams are small, and
Everyone involved can contribute to the decisions that shape the products.
We are building our publishing team ahead of major new releases and we?re looking for a User
Acquisition Manager who is passionate about growing and scaling up the performance of a great
Catalogue of games. This role is analytical and creative:
You will come up with new ad concepts,
Work with our video and graphics teams to deliver them, work with our analytics team to assess and
Optimize performance.
Someone who would thrive in this role is 100% ROI oriented ? more than anything, you want to
Make a huge impact on the growth of PikPok. You also love data and analysis, puzzling out what
Works and what can be improved, and coming up with new scenarios for testing campaign
Structures, language, graphics, and video. Perhaps most importantly:
you?re highly organised and
Enjoy the challenge of working across many different projects and timelines.
Responsibilities
Plan, execute, analyse user acquisition campaigns across performance UA channels, and
Optimize based on ROAS &
LTV
Produce innovative and effective video and display advertising in partnership with our in-
House creative team and our localization team to support international advertising
Manage allocated marketing budget to ensure maximum efficiency of marketing spend
Purely based on ROI
Work with our analytics team and independently use analytical and modelling skills to
Understand channel economics and optimize marketing activities
Work alongside with other marketing team members and find new ways to develop and
Constantly improve our UA strategy through paid and organic channels
Develop thorough understanding of ad attribution and tracking with Appsflyer, our mobile
Measurement partner
Monitor, optimize and report performance of campaigns on an ongoing basis. Daily, weekly
And quarterly budget forecasting and reporting of resultsPhone:
+64 4 471 2638 · Fax:
+64 4 471 2639 · Online:
Website · Facebook · Twitter · Linked in · YouTube · InstagramDesired Experience Profile
Skills:
Exceptional analytical skills with (strong Excel skills / SQL is a plus)
Blend of creativity with a strong results-oriented, metrics driven approach to problem
Solving
Strong communicator, able to manage internal relationships as well as with stakeholders, ad
Networks and industry peers
Aptitude to work outside of your comfort zone and get things done quickly
Strong ability to multi-task, prioritise and organise effectively
Ability to find creative solutions, with an active interest in problem solving
Strong passion for game, mobile apps, and advertisingQualifications:
1+ years in a marketing position, preferably towards performance marketing, working in a
Top-tier entertainment, media company or in investment banking,
BS/BA degree in Science, Math, Marketing or Business,
Fluency with MS Office (Excel, Power Point, Word)Desirable:
SQL and/or Programming Experience is a plus
Multi lingual
Contact
Please send your application along with a digital copy of your résumé/CV to:
careers@pikpok.com.
Additional contact details can be found below and by visiting us online at www.Pikpok.Com

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User Acquisition Manager

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